How we write

Why investment yield claims should make you sceptical

Yield is a ratio. The numerator and denominator are both easy to dress up. Holiday-let flyers often use a peak-week rent, ignore vacancies, skip levies, and forget insurance. A “net yield” that does not show those lines is a slogan.

This publication’s rule is simple: we will not invent a yield, a median, or a days-on-market figure to look more useful. If a number is not on an official page or in a document you can hold, it does not belong here. That is the opposite of a listings portal, on purpose.

What we will cite

• Official titles offices and consumer-property guidance (linked in prose)
• Planning portals and local-scheme overlay methods — not our own hazard scores
• Industry bodies such as the Insurance Council of Australia for process context
• National science agencies (Geoscience Australia, Bureau of Meteorology) for background, never as a lot certificate

When a source is state-specific, we say so. When we do not know, we say so.

What we will not invent

• Listings, addresses, or floor plans
• Prices, medians, or rental yields
• Agent rankings or “#1” claims
• Suburb investment grades or climate colour-codes
• Reconstruction of vanished 2001 brochure listings

How the 2001 archive is treated

Wayback captured a thin set of 2001 HTML pages. Those files 301 to modern education URLs. We do not pretend the old brochure was a due-diligence library, and we do not scrape it for prices that would be a generation out of date.

Review cycle

Guides are dated. Planning rules and insurance products move. Re-check official pages and your professionals before you act. Email callum.sherwood.seo@gmail.com if a process link is stale.

YMYL stance

Property decisions can change someone’s housing and debt. This site is not financial, legal, tax, or insurance advice. Read the disclaimer band on every page. If a sentence here sounds like a tip, treat it as a question list for a licensed person.